Allyson Casey is a senior-level marketing communications strategist with a passion for using research and data to shape and drive strategic customer and influencer engagement. She’s customer obsessed, an unabashed geek and a firm believer that good marketing and engagement practices do not start with announcing one’s “undisputed awesomeness.”
Through the course of her 10-year career at Intuit, she conceived, developed, and executed a strategic vision for the company’s Influencer Relations program. During this time, she expanded Industry Analyst programs globally and led teams to expand global Customer Relations, securing placement for customers in The New York Times, and influencer attendees at a Design for Delight session at the White House. Her team also reinvigorated Intuit’s relationships with key associations, including America’s Small Business Development Centers (ASBDC)- leading to top billing at their annual conference and increased visibility with the more than one million small businesses ASBDC works with annually.
Before joining Intuit, Allyson worked with high tech and financial services clients in Boston. True to her agency roots, she still likes to move fast and wear many hats while connecting the dots between competitive intelligence, product strategy and marketing, PR and influencer programs.
While extolling the virtues of influencer communities and advocacy programs, Allyson is a happily married mother, who splits her time between New England and the Pacific Northwest. Follow Allyson on LinkedIn and Twitter @AllysonComms